This week, we restructured Google Ads to target high-intent keywords,
reducing cost per lead by 18%. The retargeting audience expanded by
2,400 users, and our landing page A/B test launched with 3 variants —
early results show a 22% improvement in click-through rate.
Activity Velocity35 tasks completed this week
Mon
5
tasks
Tue
9
tasks
Wed
12
peak day
Thu
4
tasks
Fri
5
tasks
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Type
Action Performed
Outcome
Next Week's Strategy
Pivot budget to the winning A/B test variant to maximize CTR
Scale bids on high-intent keyword clusters showing 18% CPL drop
Deploy "Phase 2" creative to the 2,400 new retargeting users