This week, we focused on reducing wasted spend by
auditing low-performing keywords. By shifting budget into the
'Retargeting' campaign, we saw a
12% boost in conversions
without increasing the daily spend. Creative testing for the new video
ad is now 70% complete.
ACTIVITY VELOCITY
35 Total Tasks Completed
MON5
TUE9
WED12
THU4
FRI5
| Timestamp |
Type |
Action Performed |
Outcome |
NEXT WEEK'S STRATEGY
Scale winning Facebook Video
Ad by 20%
Launch A/B test for Landing
Page Headline
Expand Google Search to
'Competitor' clusters